Sunday, February 26, 2012

20 POINT AIR INDIA/ KINGFISHER REVIVAL PLAN


1.            Before take off/ in flt upgrades at nominal but effective cost.
2.            Last minute fares for normal class travel   like the tatkal service – start 5 – 6 hrs before the take off – avlb only online – no manual scope for hera-pheri.
3.            Downsize – shift manpower from flts to ground staff – especially into customer care.
4.            Reduce ground crew – make them effective, available & helpful.
5.            Prune down food on aircraft – too much in excess, too elaborate & not palatable for a normal person. Make food suit the sector of travel. Outsource it to local caterers in the port of embarkation. Ask crew/ mandate checks for actual consumption/ feedbacks.
6.            Take feedback from passengers. Incorporate prizes for effective feedbacks. Publicise.
7.            In flt entertainment – pay per view games/ movies. X Box consoles on hire basis in flight.
8.            Wi-fi on flts.
9.            Lucky draw/ gift tie ups. Tie up with portals like AHA/ Fashion.com etc.

10.          Publicise in flt sales – give a cut to flt crew for sales.

11.          Quantize performance – reduce/ restrict pay but include allces based on performance, sect, number of flts, number of complaints.

12.          Reach out to the public – advertise and ask for their participation.
13.          Care per person               -              introduce concept of amount of hospitality being showered on a passenger.

14.          Go social – Facebook/ Twitter/ Orkut.

15.          Better ground services – lounges/ ground support staff/ baggage staff.

16.          Improve baggage handling – introduce personalized baggage transfers post flight.
17.          Tie up with railways & cty cabs for end to end transportation.

18.          Tie up with hotels for destination accommodation.

19.          Introduce courier service through flights.

20.          Hire me as a consultant!!!!

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